It’s important to remember, when someone visits your blog, they have certain expectations. They are giving you their time. But they expect something in return.
Your Reader Expects an Even Exchange
They expect the information you present to be meaningful and have some type of contribution to their life. It also has to be enjoyable. If not, they will not spend their time in your blog. — It’s really that simple.
So, how do you make your blog more than equal to their time?
First, it goes without saying that you have to have good meaningful content. You want to offer real substance. Depending upon your niche, you want to give them real value. In fact, you should always aim to over-deliver in value.
But there is so much more you can do to retain your visitors.
Making your site comfortable for Your Reader
When they come to your site, you want them to stay around for a while. This means you have to make them comfortable. How do you do this?
We live in a digitized computerized world. Everything is quick. Everything is immediate. People want instant access, immediate results, quick answers and instant gratification.
This is the mindset of most web-surfers on the internet. If they could, they would be perfectly happy to download the information in your blog to their brains. So, as you might imagine, the last thing they want to do is to have to read a time-consuming boring page of print.
Instead, what attracts them is a little bit of avisual variety and stimulation.
Break up your page with pictures.
Make sure you have pictures or illustrations. These should always be in harmony with what you are discussing in the blog. In fact, the pictures should support, enhance and explain what you are discussing.
Break Up Your Sentences
Check through your blog post for run-on sentences. Sometimes, we may have sentences that are just way too long. You may have sentences that can be split into to separate statements.
It’s better to have two or three short sentences than to have one long run-on sentence.
If the sentences are too long, it will confuse and tire out the reader. So keep your sentences short.
Keep your paragraphs short
Along with shorter sentences, you need to have shorter paragraphs. No more than three to four sentences in a paragraph.
Why is the paragraph length so important?
First— Keeping the paragraphs short will keep things moving. It at least gives the impression that the reader is reading more and covering more material.
Second— It keeps from becoming visibly overwhelming.
Think Mobile When You Write
Then too, much of your traffic will be viewing your site by mobile phone. What looks okay on a desktop, while you’re blogging, may look overwhelming on a smartphone screen.
What looks like just a couple of long sentences can completely fill a cell phone screen and scare away your visitor. So keeping in mind the various screen sizes of your visitor, will remind you to keep it short.
As you can see, word press is my choice and it is the exclusive frame I use to build all my websites now. I want to show you how you can get your very own word press website and how to build a website in the next 5 minutes or so.